5つのCEのビジネスモデルの導入事例は過去10年間で著しく増加しているが、私たちはまだ、来るべき大きな変化の始まりに立ったにすぎない。CEのビジネスモデルの活用は当初、スタートアップ企業によって始まったが、現在では、アクセンチュアと国連のグローバル・コンパクト調査が示すように、グローバルの大企業が続々と採用している。同調査によると、グローバル企業CEOの3分の1が、サーキュラー・ビジネスモデルを積極的に採用しようとしている7。
1.Drawing on primary and secondary research, Accenture analyzed more than 120 case studies on companies representing a wide range of geographies and industries, with the most prevalent being companies in Europe or North America and in the textile, high-tech and apparel industries.
2.CRAiLAR website, http://www.crailar.com/revolution accessed September 9, 2014, but this link is not working anymore, please see also: http://web.archive.org/web/20141008021609/http:/www.crailar.com/revolution.
3.Dr. Forbes McDougall, ‘From waste to worth?zeroing in on waste’, Inside P&G, accessed September 9, 2014, http://www.pg.com/en_UK/news-views/Inside_PG-Quarterly_Newsletter/issue8/sustainability.html.
4.“Dell using carbon neutral and closed-loop recycled plastics in packaging, parts,” Plastics News, May 21, 2014.
5.Yerdle website, “Shop Freely,” accessed November 21, 2014, https://yerdle.com/about.
6.SustainableBusiness.com, “Philips Introduces ‘Lighting as a Service,’” January 23,2014, http://www.sustainablebusiness.com/index.cfm/go/news.display/id/25461.
7.United Nations Global Compact and Accenture, “The UN Global Compact-Accenture CEO Study on Sustainability 2013: Architects of a Better World,”September 2013, https://acnprod.accenture.com/us-en/insight-un-globalcompact-ceo-study-sustainability-2013. 6
